Has offline marketing made a comeback?

Has offline marketing made a comeback?

It’s clear to see the number of promotional letters and brochures we’re sent in the post has reduced in recent years. Online marketing seems to have taken over as it’s perceived to be a more cost-effective way to promote your business. Is this still the case and can...
Is it time for a website makeover?

Is it time for a website makeover?

Any marketing professional will know how important company websites are. It’s likely to be the first place your potential and current customers are going to look, to learn about your business. And if yours is outdated, unresponsive, or just doesn’t fit well with your...
Networking top-tips: Part 2 – during the event

Networking top-tips: Part 2 – during the event

In part 1 we talked through how to prepare before attending a networking event, discussing; research, business etiquette and self-organisation. We’re now going to cover tips to consider during the event and how to beckon your better-self in these situations. At these...
Networking top-tips: Part 1 – pre-event prep

Networking top-tips: Part 1 – pre-event prep

In my last blog we talked about how small and medium-sized businesses can benefit significantly from business networking and the reasons why you should get involved. It’s time to look at how you should network; how to engage people effectively; the do’s, the don’t’s...