Has offline marketing made a comeback?

Has offline marketing made a comeback?

It’s clear to see the number of promotional letters and brochures we’re sent in the post has reduced in recent years. Online marketing seems to have taken over as it’s perceived to be a more cost-effective way to promote your business. Is this still the case and can...
Is it time for a website makeover?

Is it time for a website makeover?

Any marketing professional will know how important company websites are. It’s likely to be the first place your potential and current customers are going to look, to learn about your business. And if yours is outdated, unresponsive, or just doesn’t fit well with...
Sockpuppetry – It’s a stitch up!

Sockpuppetry – It’s a stitch up!

In today’s world, it’s rare to find companies without an online presence. And although many play by the rules, it’s not unusual to find businesses and individuals that take advantage of the anonymity the internet provides. If you’ve recently started a new venture or...
Writing for business: 10 grammatical goofs

Writing for business: 10 grammatical goofs

In the world of PR, the correct use of grammar and spelling is essential. With a main objective of helping businesses get their message out there and achieve greater success, we know all too well that the hard work this entails can be damaged in an instant with a...
OMG! Mind your language

OMG! Mind your language

With technology always within reach, communication is quicker and easier than it has ever been. Emails, text messages, social media and apps all make it possible to share your thoughts in an instant, but as we let our fingers do the talking, is the message getting...