A new website is rarely the answer

A new website is rarely the answer

Whilst there are any number of reasons a business might decide to change its website, chief amongst them appears to be the entrenched thinking that a new refreshed site will immediately drive an increase in enquiries and ultimately sales.Putting aside the need for a...
Perfection is the problem and the enemy of fine

Perfection is the problem and the enemy of fine

At a time when we are told many individuals suffer mental health problems, caused by poor body image or a perceived lack of success compared to their social media contemporaries, perhaps more should embrace the concept of, good enough will do. It is an approach I have...
Getting your words out

Getting your words out

We now live in a digital world and our thoughts are often based around short comments on LinkedIn, a team member profile on your website or 280 characters for a twitter update. But what do you do when your creativity deserts you? How do you stop procrastinating and...
How do you know when they have finished speaking?

How do you know when they have finished speaking?

Not for the first time, a client was keen to point out recently that we had not closed the quote marks defining his comments, missing them off the end of the first three paragraphs. I am quick to admit that we are more concerned with telling a compelling story for our...